Link Building Website Audits Articles

Clothing retailer takes audit advice on board

“The recommendations provided throughout the audit were easy to understand and actionable.”

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Expert perspective improves site traffic and conversion rates

“I would recommend any marketing executive turn to Netconcepts for a new perspective.”

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Keeping Up with the Joneses

May 1st, 2002

by Stephan Spencer

Originally published in Unlimited

Most companies with websites don’t realise their competitors are winning the race - coming up higher in the search engines, getting more traffic, converting more visitors into buyers and generating a better return on their investment.

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Auditing Your Web Site: Minimize Risks, Maximize Potential

PAII 2002 (Professional Association of Innkeepers International) — Chicago, IL

April 14th, 2002

Seminar by Stephan Spencer

Think your website is the best it could be? Step back and take an objective look
at your website and identify its weak points in the areas of branding, usability,
security, legal, search engine findability, design, content, and more. A magazine
columnist, international speaker, and founder of multinational web design firm
Netconcepts will provide insider information on “best practices” in online
marketing from corporate clients like Birds Eye, Gorton’s Seafood, Wella, and
Midwest Express.

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Heel, Rover!

April 1st, 2002

by Stephan Spencer

Originally published in Unlimited

A Wellington-based organisation doesn’t get its website’s traffic statistics from its web vendor until it asks for them. An Auckland company can’t wrestle its website’s source code from its vendor, which subsequently goes under. Another Auckland company is billed over $10,000 for a fairly generic website redesign specification, which contains a costing with a $60,000 margin of error. These sorts of names-withheld horror stories start innocently enough …

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Writing a Request For Proposal

March 1st, 2002

by Stephan Spencer

You know your Web site needs an overhaul and you know you don’t want to do the work in-house. It’s time to write a Request For Proposal, or RFP, which you will then send out to prospective Web design firms for
bids. Be sure to also visit my article How to Write a Killer RFP (Request for Proposal) for Hiring An SEO Firm for more information.

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50% increase in traffic in 6 months

“Netconcepts has been instrumental in getting our WellaUSA.com site higher search engine rankings and in getting a lot more of our pages included into Google.”

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Bottom line focus for this online retailer

“We found the Netconcepts assessment to be filled with practical value and immediate application. We were impressed with their in-depth understanding of website fundamentals, as well as their bottom-line focus. …It was a powerful study - I would recommend Netconcepts to any retailer looking to improve their online success.”

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Delivered more than theory for this health services provider

“…an excellent benchmarking exercise for prioritizing improvements and measuring our progress.”

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Website audit an eye opener - integrated approach appreciated

“Overall we found Netconcepts’ audit of our site to be extremely valuable. It was a real eye opener. We highly recommend it.”

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